Press Release
May 20, 2026
Brookdale Senior Living wins 2026 Argentum Best of the Best award for "Make it Mine"
Make it Mine
Web series wins prestigious award
BRENTWOOD, Tenn. -- Brookdale Senior Living has been named a 2026 Argentum Best of the Best Award winner for its innovative program “Make It Mine,” a web series redefining how senior living communities can feel like home.
The Argentum Best of the Best Awards honor innovative programs, products, and services that solve key challenges and advance excellence in senior living. Brookdale’s “Make It Mine” rose to the top among national entries for its originality and its impact on enhancing the resident experience.
“‘Make It Mine’ is a powerful example of how we bring our mission to life,” Brookdale Chief Marketing Officer David Cygan said. “It demonstrates our commitment to helping residents feel truly at home while connecting with families and future residents in an authentic way.”
“Make It Mine” follows Brookdale residents as they partner with professional interior designers to transform their senior living spaces into personalized homes in just one day. Each season focuses on different markets and features local designers with ties to the senior community, thoughtfully matched to residents’ styles and preferences. Viewers can vote for their favorite room transformation at the end of each season.
The program helps address a key challenge in senior living: the transition into a new environment. By highlighting real resident stories and customized spaces, “Make It Mine” reinforces that senior living is not “one size fits all,” but rather an opportunity to create a space that reflects each individual.
The series has achieved significant audience engagement across digital platforms, including more than 57 million impressions, 24 million engagements, 32 million video views, and over 67,000 hours of watch time.
You can watch all six seasons of “Make It Mine” here.
For more information about Brookdale, visit brookdale.com.
Contact: Media Relations, 615-564-8666, media.relations@brookdale.com
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