News Coverage August 06, 2021

Brookdale CEO, Cindy Baier on CNBC's Power Lunch

Cindy Baier, Brookdale Senior Living CEO, joins ‘Power Lunch’ to discuss the company’s quarterly earnings and employee vaccine requirement. Watch the interview on CNBC. 

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News Coverage August 02, 2021

Brookdale adds chief nursing officer to C-suite

Brookdale Senior Living has added a chief nursing officer to its C-suite, promoting seven-year company veteran Kim Elliott to the role. Read more about Kim's appointment on the Nashville Post.

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News Coverage July 28, 2021

Women Leaders Share Advice On Becoming CEO

Forbes Contributor Robert Reiss, inspired by the recent Women Business Collabrative CEO Roundtable, asked women leaders about lessons learned, advice on how to become a CEO and how men can help.  Read more at Forbes.com where Brookdale CEO Cindy Baier, BNY Mellon Wealth Management CEO Catherine Keating and serial entreprenuer and investor Phyllis Newhouse share their wisdom for future leaders. 

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News Coverage July 16, 2021

Caregiver Andy Celis keeps life sweet for residents at Brookdale White Rock

Andy Celis is often the youngest person walking the floors of neighborhood assisted living facility Brookdale White Rock. He got his start in caretaking at an early age when his grandfather began facing declines in health from dementia. Celis cared for his grandfather through high school, and then decided to pursue caregiving as a career shortly after his passing. Working in the memory care field brings a sense of comfort to Celis, he said... To continue reading about Andy's calling in memory care and how we serves residents of Brookdale White Rock head over to the Lake Highlands Advocate.

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News Coverage July 12, 2021

The Senior Living Stock That is an Overlooked Reopening Play

THE WALL STREET JOURNAL: Investors have picked over almost every reopening trade imaginable. But there is a fresh opportunity as the senior-living industry rebounds from an especially harsh pandemic blow. It wasn’t just that nursing homes and related facilities were early epicenters of Covid-19 outbreaks, which gave would-be customers an obvious reason not to send their relatives to one. The industry was also hit by the economic fallout from the pandemic: Demand for senior-living services is sensitive to the economy as residents and their families often need to come up with the money themselves, especially following the financial turmoil that has beset long-term-care insurance providers. Read more from Charley Grant and The Wall Street Journal.

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