· Brookdale has been recognized as #1 in Customer Satisfaction among Assisted Living/Memory Care communities in the J.D. Power 2022 U.S. Senior Living Satisfaction Study
· J.D. Power is one of the most well-known and trusted sources for measuring consumer preference in the industry.
NASHVILLE, Tenn., Nov. 16, 2022 – Brookdale Senior Living (NYSE: BKD) has received a J.D. Power Award for ranking #1 in the J.D. Power 2022 U.S. Senior Living Satisfaction Study for Assisted Living/Memory Care*. The Study surveys family members’ and decision-makers’ satisfaction with their loved one’s senior living community. J.D. Power announced earlier today that Brookdale ranked #1 in Customer Satisfaction in the Assisted Living/Memory Care provider segment*. This is the second time Brookdale has received this prestigious award. Brookdale was also ranked #1 in Dining and #1 in Resident Activities.
“This award is confirmation of our ~37,000 associates’ commitment to high-quality care and personalized service for our residents and families,” said Brookdale President and Chief Executive Officer Lucinda (Cindy) Baier. “Earning residents' and families' trust and satisfaction is key to our success, so we can enrich the lives of more seniors. I am so grateful for Brookdale’s Everyday Heroes who, through their dedication and diligence, live out our mission every single day.”
The J.D. Power U.S. Senior Living Satisfaction Study measures customer satisfaction with the nation’s largest providers of assisted living/memory care services. The study is based on responses from family members/decision-makers on behalf of residents of assisted living/memory care communities. Responses were collected from June through September 2022.