Press Release
December 22, 2025
Brookdale Celebrated for Award-Winning Podcast and Social Media Campaigns
BRENTWOOD, Tenn. – Brookdale Senior Living is proud to announce it has been recognized with two 2025 Aspect Marketing & Advertising Awards, earning top honors in both the Audio/Radio/Podcast Campaign (Provider) and Social Media Campaign (Provider) categories within the Senior Housing & Senior Living category.
The Aspect Marketing & Advertising Awards from WTWH Healthcare celebrate creativity, strategic excellence, and measurable impact across marketing and advertising in the senior care sector.
Brookdale received the Audio/Radio/Podcast Campaign award for The Grey Take, its newly launched podcast series designed for adult children supporting aging parents. The series delivers real conversations, expert insights, and unfiltered stories to help caregivers navigate one of life’s most complex and emotional journeys.
Brookdale also earned the top spot in the Social Media Campaign category for Make It Mine, a web video series featuring apartment makeovers for Brookdale residents. Designed to highlight the impact of personalization within senior living, the series showcases how tailored living spaces can enhance resident comfort, independence, and overall well-being.
“We are honored to receive two Aspect Awards this year,” Brookdale Chief Marketing Officer David Cygan said. “These recognitions reflect the strategic importance of our marketing initiatives and the meaningful connection they create with our audiences. We are proud that both The Grey Take and Make It Mine have demonstrated measurable impact and strong alignment with our mission.”
These awards highlight Brookdale’s continued commitment to delivering high-quality, relevant content that strengthens engagement and helps support the needs of residents, families, and caregivers.
Listen to The Grey Take on Spotify and Apple Podcasts.
Watch seasons one through five of Make It Mine on Brookdale’s YouTube channel, and stay tuned for season six launching in February.
To learn more about Brookdale, click here.
Contact: Media Relations, 615-564-8666, media.relations@brookdale.com
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