During the pandemic, few images were more wrenching than watching parents and grandparents wrestle with it. Cindy Baier, CEO of Brookdale Senior Living (NYSE: BKD), brings us behind the scenes through her new book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19.

Brookdale Senior Living has been focused on reducing turnover and boosting retention ever since its 2014, but the pandemic has completely disrupted the staffing and labor landscape across nearly all industries.

In 1910, the first public radio broadcast was made, Halley’s Comet was visible from Earth and Annie Wilson was born. READ MORE

Brookdale President and CEO Cindy Baier shares thoughts on leadership and engaging associates while serving as a panelist during the... READ MORE

Brookdale Senior Living President and CEO, Lucinda “Cindy” Baier, celebrated the release of the book, Heroes Work Here... READ MORE