News Coverage

Brookdale South Bend veteran to turn 100-years-old on Veterans Day

It’s not everyday you find a veteran who turns 100-years-old on Veteran’s Day. “I guess it’s kind of unusual.” But this year for Arnold Compas, a World War II and Korean War veteran, will be doing just that in his home at Brookdale Senior Living in South Bend.

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Meeting the "Cooking Queen" at Brookdale Lodi

Brookdale Lodi resident, Mary Phillips, better known as the "Cooking Queen" joined Big Al for Good Day Sacramento to share her Christmas Tree shaped cheese bread. Watch the full clip at Good Day Sacramento.

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Brookdale Issues Statement on Booster Shots

Following yesterday’s CDC announcement of expanded eligibility for Covid-19 booster shots, Brookdale Senior Living President & CEO Lucinda “Cindy” Baier issued the following statement: “Our leading Brookdale clinical team is working around the clock, planning our ongoing booster clinics offering the Pfizer booster shot, and they are already working with pharmacy partners to host clinics offering Moderna booster shots..." READ MORE AT SENIOR LIVING NEWS. 

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Brookdale’s Pandemic Performance Puts Company In Surprising Position of Strength

Senior Housing News Reporter Tim Regan provides his analysis of Brookdale's performance and recent news. Focuses include Brookdale's performance, liquidity, industry labor trends, and executive leadership.  [Subscription to Senior Housing News Plus Required]

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Brookdale CEO Named a Nashville Business Journal 2021 Power 100: Industry Giant

Brookdale CEO, Cindy Baier, was named to the Nashville Business Journal 2021 Power 100: Industry Giant list for the fourth year in a row. This list is part of NBJ's newsroom list of the most influential people in Nashville's business scene, specifically the list of the largest employers in the Nashville area.  Baier continues to be recognized for her work to support residents and associates throughout the COVID-19 pandemic and winning the recovery. Please note that the Nashville Business Journal is a subscription service.

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Brookdale Goes Internal for New EVP

Brookdale Senior Living has promoted Kevin Bowman to serve as executive vice president of community operations. Read more at the Nashville Post. 

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100-Year-Old WWII Veteran Honored with Dream Flights

A Brookdale Bakersfield resident and WWII veteran flew on a restored WWII-era biplane through Dream Flights. Operation September Freedom is the last mission this year by non-profit Dream Flights. The organization has been taking WWII veterans for rides on WWII-era Stearman biplanes to honor them and their service.

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Long-term care facilities ready for booster shots

Modern Healthcare covers the latest booster shot news featuring comments from Brookdale CEO Cindy Baier and Chief Nursing Officer Kim Elliott. [Modern Healthcare Subscription Required]

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Moving to a long-term care facility during delta: What you need to know

Wondering how this phase of the pandemic is affecting long term care facilities? Experts offer safety advice and insight. Including, Brookdale Senior Living's Director of Optimum Life Engagement Carol Cummings. Read more at Care.com. 

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Senior Housing Industry Faces Higher Costs as It Plays Lead Role in Vaccine Requirements

Check out The Wall Street Journal's take on the senior living industry's move to require vaccination for staff and the state of the labor market. Featuring comments from Brookdale's CEO Cindy Baier. [Subscription Required] Read more here. 

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Brookdale CEO, Cindy Baier on CNBC's Power Lunch

Cindy Baier, Brookdale Senior Living CEO, joins ‘Power Lunch’ to discuss the company’s quarterly earnings and employee vaccine requirement. Watch the interview on CNBC. 

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Brookdale adds chief nursing officer to C-suite

Brookdale Senior Living has added a chief nursing officer to its C-suite, promoting seven-year company veteran Kim Elliott to the role. Read more about Kim's appointment on the Nashville Post.

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Women Leaders Share Advice On Becoming CEO

Forbes Contributor Robert Reiss, inspired by the recent Women Business Collabrative CEO Roundtable, asked women leaders about lessons learned, advice on how to become a CEO and how men can help.  Read more at Forbes.com where Brookdale CEO Cindy Baier, BNY Mellon Wealth Management CEO Catherine Keating and serial entreprenuer and investor Phyllis Newhouse share their wisdom for future leaders. 

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Caregiver Andy Celis keeps life sweet for residents at Brookdale White Rock

Andy Celis is often the youngest person walking the floors of neighborhood assisted living facility Brookdale White Rock. He got his start in caretaking at an early age when his grandfather began facing declines in health from dementia. Celis cared for his grandfather through high school, and then decided to pursue caregiving as a career shortly after his passing. Working in the memory care field brings a sense of comfort to Celis, he said... To continue reading about Andy's calling in memory care and how we serves residents of Brookdale White Rock head over to the Lake Highlands Advocate.

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The Senior Living Stock That is an Overlooked Reopening Play

THE WALL STREET JOURNAL: Investors have picked over almost every reopening trade imaginable. But there is a fresh opportunity as the senior-living industry rebounds from an especially harsh pandemic blow. It wasn’t just that nursing homes and related facilities were early epicenters of Covid-19 outbreaks, which gave would-be customers an obvious reason not to send their relatives to one. The industry was also hit by the economic fallout from the pandemic: Demand for senior-living services is sensitive to the economy as residents and their families often need to come up with the money themselves, especially following the financial turmoil that has beset long-term-care insurance providers. Read more from Charley Grant and The Wall Street Journal.

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