Brookdale Hits Occupancy Inflection Point, Sees ‘Everything You Can Imagine’ from Competitors
Brookdale Senior Living (NYSE: BKD) made forward progress on its occupancy rate in the first quarter of 2021, and CEO Cindy Baier is hopeful that the pandemic is waning. But, she also described a highly competitive environment and anticipates pricing pressure in the months ahead.
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“Everyone should have a voice”: Brookdale CEO addresses DEI in panel discussion
Inclusive leaders believe company employees must have a voice, according to Brookdale President and CEO Cindy Baier. As a panelist at an event for the...
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After Sad Mother’s Day 2020, Vaccines Offer Sweet Reunions
While COVID-19 may have put a damper on Mother's Day last year, vaccines are offering a new chance at reunions for families this year. Sondra Green, a resident at Brookdale Battery Park City, will get the chance to see and hug her son Leland Stein for the first time in a year.
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Brookdale Resident Honored with 'Last Patrol' Event
Frank Glenn is on his “last patrol.” The 94-year-old Navy veteran is in hospice care. Members of Veteran’s Last Patrol, an organization comprised of military veterans, came to Brookdale Greenwood Nursing Home on Wednesday to honor the former aviation technician, who served in World War II from 1943-47.
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From Dances to Comic Skits, Here’s How Senior Living Homes Staff Helped Residents
Although COVID hit every part of life, one place where people really felt the punch was in senior living communities. As early epicenters for infections, independent and assisted living facilities had to shut down the normally communal living activities quickly in March 2020, while also trying to soften the impact for residents.
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Couple Gets Wedding March 78 Years After Wedding
After a year of COVID-19 restrictions, Bill and Rosie George did not expect to do much for their 78th wedding anniversary, but the people at Brookdale Senior Living had other plans.
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Former Sherman Football Coach Tours New Facility
Stan Wessinger was the offensive coordinator at Sherman High School from 1971-1977. Recently, Coach Wessinger has fallen into some health problems but after his recovery Sherman Football wanted to show him around their new facilities. Coach Wessinger is now 88 years old and lives at Brookdale Willows, a senior living facility in Sherman.
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Brookdale Completes Third Round of Vaccine Clinics Across the Country
Brookdale Senior Living Inc. (NYSE: BKD) has completed at least three COVID-19 vaccination clinics for residents and community associates.
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Brookdale Clinton Executive Director, Celebrated as Local Unsung Hero
Kim Martin, Executive Director of Brookdale Clinton, was named the winner in a Local Unsung Hero competition. Kim was nominated by the Community's Business Office Manager, who called out her professionalism, dedication, and associate mentorship. As the winner of the competition, Kim selected a local foundation to receive her $1,000 contribution.
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Brookdale Heritage Plaza 'Rosie the Riveter' receives Congressional Gold Medal
Juanita Eggers was still in high school when the Japanese bombed the United States naval yard at Pearl Harbor, Hawaii. Her aunt and uncle were stationed on the island when the attack occurred, and no one was sure if they were safe. Her family spent a fraught 20 hours listening to radio broadcasts, hoping for good news. While her family members were unharmed, this was the first time World War II directly impacted Eggers' life. The second was when she became a real-life “Rosie the Riveter.” On Thursday, Eggers was awarded the Congressional Gold Medal in recognition of her service during an afternoon ceremony at Brookdale Senior Living in Albany on Thursday.
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Brookdale Destin Florida Tells COVID Love Story
For a two-week period, Patricia Halprin couldn’t see her husband of 63 years. She and Edwin Halprin, 81, live only a football field apart in separate rooms at Brookdale Destin, but COVID-19 had made its way into the assisted living facility, keeping them apart for their health.
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Brookdale Welcoming Families Back into Communities
Communities in all 43 states, where we operate, eligible for indoor visits.
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Brookdale New Braunfels Hosts 'Sweetest of the Sweets Bake-Off'
Treats from local bakeries were brought in for the “Sweetest of the Sweets Bake-Off” at Brookdale New Braunfels.
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Brookdale CEO Shares Pandemic Leadership Insights
In a candid and inspirational discussion this week, Brookdale CEO Cindy Baier talked about being a leader when failure is not an option.
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Brookdale Completes Second Round of Vaccine Clinics at All Communities
The second round of vaccine clinics have been completed at Brookdale Senior Living.
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