Brookdale Senior Living has promoted Kevin Bowman to serve as executive vice president of community operations. Read more at the Nashville Post. 

A Brookdale Bakersfield resident and WWII veteran flew on a restored WWII-era biplane through Dream Flights. Operation September Freedom is the last mission this year by non-profit Dream Flights. The organization has been taking WWII veterans for rides on WWII-era Stearman biplanes to honor them and their service.

Modern Healthcare covers the latest booster shot news featuring comments from Brookdale CEO Cindy Baier and Chief Nursing Officer Kim Elliott. [Modern Healthcare Subscription Required]

Wondering how this phase of the pandemic is affecting long term care facilities? Experts offer safety advice and insight. Including, Brookdale Senior Living's Director of Optimum Life Engagement Carol Cummings. Read more at Care.com. 

Check out The Wall Street Journal's take on the senior living industry's move to require vaccination for staff and the state of the labor market. Featuring comments from Brookdale's CEO Cindy Baier. [Subscription Required] Read more here. 

Cindy Baier, Brookdale Senior Living CEO, joins ‘Power Lunch’ to discuss the company’s quarterly earnings and employee vaccine requirement. Watch the interview on CNBC. 

Brookdale Senior Living has added a chief nursing officer to its C-suite, promoting seven-year company veteran Kim Elliott to the role. Read more about Kim's appointment on the Nashville Post.

Forbes Contributor Robert Reiss, inspired by the recent Women Business Collabrative CEO Roundtable, asked women leaders about lessons learned, advice on how to become a CEO and how men can help.  Read more at Forbes.com where Brookdale CEO Cindy Baier, BNY Mellon Wealth Management CEO Catherine Keating and serial entreprenuer and investor Phyllis Newhouse share their wisdom for future leaders. 

Andy Celis is often the youngest person walking the floors of neighborhood assisted living facility Brookdale White Rock. He got his start in caretaking at an early age when his grandfather began facing declines in health from dementia. Celis cared for his grandfather through high school, and then decided to pursue caregiving as a career shortly after his passing. Working in the memory care field brings a sense of comfort to Celis, he said... To continue reading about Andy's calling in memory care and how we serves residents of Brookdale White Rock head over to the Lake Highlands Advocate.

THE WALL STREET JOURNAL: Investors have picked over almost every reopening trade imaginable. But there is a fresh opportunity as the senior-living industry rebounds from an especially harsh pandemic blow. It wasn’t just that nursing homes and related facilities were early epicenters of Covid-19 outbreaks, which gave would-be customers an obvious reason not to send their relatives to one. The industry was also hit by the economic fallout from the pandemic: Demand for senior-living services is sensitive to the economy as residents and their families often need to come up with the money themselves, especially following the financial turmoil that has beset long-term-care insurance providers. Read more from Charley Grant and The Wall Street Journal.

Enrichment classes are a dime a dozen in retirement facilities, but a crop of high-end senior living communities in New York City is offering next-level workshops, taught by local artists and experts from local museums and cultural institutions. “It is certainly a lot more than bingo,” said Andrew Young, a senior public relations specialist at Brookdale Senior Living, which operates nearly 700 senior housing facilities nationwide. At Brookdale Battery Park City, an independent living facility right on the Hudson River, residents have had the chance to attend lectures given by dancers from the New York City Ballet, who perform and talk about the history of a particular show and share details about their performances.

Brookdale CEO, Cindy Baier, appeared on CNBC's Power Lunch to discuss the business rebound post-pandemic. 

The CEO Forum’s annual listing of 10 CEOs Transforming Healthcare in America is out now. These are leaders who have created new value to elevate healthcare and society. Of the 10 winners, their best practices center around three integral themes: care accessibility, culture, and partnerships. Brookdale Senior Living CEO Lucinda “Cindy” Baier is the leader in Seniors for exceptional focus on the wellbeing of patients and associates, and developing a unique business model positioning Brookdale at the intersection of healthcare, hospitality, and real estate. Baier’s “foot on the accelerator, foot on the brake” approach is at the heart of Brookdale’s execution of strategy. Baier explained, “Our guiding light was the health and well-being of our residents, our patients and associates.”

It was a beautiful Thursday morning at the Brookdale Senior Living in Lodi. There was sun, clear skies and butterflies. Yes, butterflies. “It’s a wonderful day and it’s a wonderful life.” Mauriel Lautt, a resident at the facility, said.

Effective diversity, equity and inclusion in programs must do more than talk about workplace fairness or train employees about bias; they also must work to counter discrimination and promote representation. That’s according to a panel of senior living and skilled nursing leaders who spoke this week during a panel titled “Finding success in increasing diversity and inclusion,” one of three sessions in the 2021 McKnight’s Women of Distinction Forum.