Brookdale Launches Bold New Podcast “The Grey Take” for Caregivers Navigating Aging Parents

BRENTWOOD, Tenn. – Brookdale Senior Living, the nation’s premier senior living company, is breaking the mold with the launch of a new podcast created for adult children of aging parents. The Grey Take offers a fresh, fearless, and often funny perspective on one of life’s most complex journeys: caregiving.

The Grey Take dives headfirst into the grey areas families face when caring for aging loved ones, because life—and aging—isn’t black and white. From tough talks about assisted living to tech battles over Wi-Fi passwords, the podcast blends humor, honesty, and expert insight to help listeners feel seen, supported, and a little less alone.

“There’s truly nothing like The Grey Take in the podcast space,” said Brookdale Chief Marketing Officer David Cygan. “We saw a real opportunity to create something empowering and meaningful for adult children of aging parents. This show fills a much-needed space with real stories, helpful guidance, and uplifting moments that remind caregivers they’re not alone—and that support, connection, and even laughter are possible along the way.”

The first episodes introduce listeners to the heart of the podcast:

·       Episode 1: “Meet ‘The Grey Take’ Team: This Conversation Connects Everyone”

·       Episode 2: “Take Time for Yourself: Our Take on Caregiver Exhaustion”

Hosted by documentary filmmaker Roy Clary, longtime caregiver Suzie Lind, and journalist and author Marybeth (MB) Roberts, each episode features the hosts’ unfiltered stories from their own caregiving experiences, candid conversations with industry experts, and relatable moments from the sometimes messy, complicated reality of growing older and helping parents through it.

The growing need for caregiver support:

The US aging population is growing: By 2030, all Baby Boomers will be age 65 or older, with Boomers projected to outnumber younger generations

More than 53 million Americans provide unpaid care to an adult or child, and nearly 42 million are caring for someone age 50 or older

The interactive podcast allows listeners to become part of the conversation. The Grey Take offers a dedicated hotline where people can call or text to share their own caregiving stories, ask questions, or suggest topics for future episodes. The number is 1-833-greytxt, or 1-833-473-9898.

The Grey Take is available on Spotify, and Apple Podcasts starting August 12, with new episodes dropping twice a month.

For more information or to listen to the trailer, visit https://www.brookdale.com/en/grey-take.html.

For more information about Brookdale, visit brookdale.com.

Contact: Media Relations, 615-564-8666, media.relations@brookdale.com