News Coverage July 16, 2021

Caregiver Andy Celis keeps life sweet for residents at Brookdale White Rock

Andy Celis is often the youngest person walking the floors of neighborhood assisted living facility Brookdale White Rock. He got his start in caretaking at an early age when his grandfather began facing declines in health from dementia. Celis cared for his grandfather through high school, and then decided to pursue caregiving as a career shortly after his passing. Working in the memory care field brings a sense of comfort to Celis, he said... To continue reading about Andy's calling in memory care and how we serves residents of Brookdale White Rock head over to the Lake Highlands Advocate.

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News Coverage July 12, 2021

The Senior Living Stock That is an Overlooked Reopening Play

THE WALL STREET JOURNAL: Investors have picked over almost every reopening trade imaginable. But there is a fresh opportunity as the senior-living industry rebounds from an especially harsh pandemic blow. It wasn’t just that nursing homes and related facilities were early epicenters of Covid-19 outbreaks, which gave would-be customers an obvious reason not to send their relatives to one. The industry was also hit by the economic fallout from the pandemic: Demand for senior-living services is sensitive to the economy as residents and their families often need to come up with the money themselves, especially following the financial turmoil that has beset long-term-care insurance providers. Read more from Charley Grant and The Wall Street Journal.

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News Coverage July 07, 2021

Instead of Bingo, Senior Housing Brings Opera Singers and Broadway Insiders to Residents

Enrichment classes are a dime a dozen in retirement facilities, but a crop of high-end senior living communities in New York City is offering next-level workshops, taught by local artists and experts from local museums and cultural institutions. “It is certainly a lot more than bingo,” said Andrew Young, a senior public relations specialist at Brookdale Senior Living, which operates nearly 700 senior housing facilities nationwide. At Brookdale Battery Park City, an independent living facility right on the Hudson River, residents have had the chance to attend lectures given by dancers from the New York City Ballet, who perform and talk about the history of a particular show and share details about their performances.

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News Coverage June 11, 2021

Brookdale CEO, Cindy Baier, on CNBC's Power Lunch

Brookdale CEO, Cindy Baier, appeared on CNBC's Power Lunch to discuss the business rebound post-pandemic. 

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News Coverage June 01, 2021

10 CEOs Transforming Healthcare In America

The CEO Forum’s annual listing of 10 CEOs Transforming Healthcare in America is out now. These are leaders who have created new value to elevate healthcare and society. Of the 10 winners, their best practices center around three integral themes: care accessibility, culture, and partnerships. Brookdale Senior Living CEO Lucinda “Cindy” Baier is the leader in Seniors for exceptional focus on the wellbeing of patients and associates, and developing a unique business model positioning Brookdale at the intersection of healthcare, hospitality, and real estate. Baier’s “foot on the accelerator, foot on the brake” approach is at the heart of Brookdale’s execution of strategy. Baier explained, “Our guiding light was the health and well-being of our residents, our patients and associates.”

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