Lucinda “Cindy” Baier has been inducted into McKnight's Senior Living Hall of Honor. She became president and CEO at the country’s largest senior living company, Brookdale Senior Living, in early 2018 after having been chief financial officer since late 2015. She took the helm at the firm’s most challenging time, with the board having just completed a strategic review and deciding to change leadership and not sell the company.

Bob Berman, who lives at Brookdale Riverwalk in northwest Bakersfield, celebrated his 100th birthday Thursday with help from the community. The staff at Brookdale asked the community to send him videos wishing him a “happy birthday” to make his day special.

The residents of Brookdale Hamilton Wolfe were celebrated Saturday, June 6, with a special parade that included the San Antonio Police Department, the League of United Latin American Citizens (LULAC), The American Legion and the president of the Fiesta Flambeau Parade Association. Click to see the story from News 4 SA.

The staff at Brookdale Burlington arranged a senior portrait photo-shoot to have fun with the residents and celebrate the graduating class of 2020. Check out the photos on WFMY News 2, along with some advice these seniors have for graduating seniors. 

Brookdale Carriage Club in Charlotte is trying to cheer up its residents with a weekly parking lot concert. They aren’t bringing in outside musicians. Instead, one of their own employees has stepped up in a big way.

With Mother’s Day on Sunday, one Sumter nursing home found a creative way to celebrate. Brookdale Sumter Senior Living facility hosted a parade with family, friends and staff to spread a little joy to the mom’s there.

Brookdale Parkplace hired the band, a smattering of musicians a local agency pulled together, to entertain their more than 300 residents who have been on lockdown in their rooms, a necessary precaution after some residents tested positive for COVID-19.

Friends and family of Pacific Beach native Vivian Butler visited outside of the Brookdale Assisted Living Facility to celebrate her 104th birthday. There were signs, balloons, and even a parade of cars there to wish her a special day

In this era of social distancing, being separated from family and friends can be difficult – especially during the holiday. That’s why some people in Shreveport are driving home a message of love and support to employees and residents at an area assisted living community. One by one, vehicles slowly crawled by Brookdale Senior Living in Shreveport Friday afternoon.

Julie Cox might have a viral rap hit on her hands at the age of 78. Cox, a former music teacher and resident at Brookdale Novi, decided she wanted to remind people to wash their hands and practice social distancing the best way she knows how -- through song.

Turning 94 years old calls for a celebration, even in the time of social distancing. That’s just what happened Wednesday at the Brookdale Overland Park 119th Retirement Community.

Officials at Brookdale Colonial Heights in Kingsport shared a touching photo of one of their residents getting to visit with his family through a window at the facility.

With the current shelter-in-place order by Gov. Pritzker, Brookdale Glen Ellyn has come up with creative ways to serve the residents in the independent living and assisted living communities.

The residents at Ahava Healthcare and Brookdale Senior Living have not been able to have visitors due to the COVID-19 coronavirus since mid-March, but the facilities have implemented a creative way for the residents to communicate with their families.

Staff at Brookdale Senior Living are cheering up their residents with serenades, chocolates, flowers and even happy hour.